One Standard for One Customer, literally, means that one exclusive standard shall be made for each one customer to meet to maximum extent its demands. With increasingly fierce market competition and customer’s more diversified demands, each market participant is trying everything to attract and keep customers. Consequently, what kind of products are favored by customers becomes critical.

One Standard for One Customer is not a mission for certain process or certain plant but a systematic work covering the full processes and involving marketing, technology, as well as each process. Exact recognition of the customer’s demands is only the first step to develop One Standard for One Customer. Company’s marketing team must collect detailed information about the final application, processing technology and even service environment of products from customers, and then confirm the specific characteristic of our products. Based on the information collected by marketing teams, the engineers from Keruidite’s Technology Center would adjust, improve and optimize corresponding production process standard to form a new, detailed and individualized one, which would be delivered to each process such as raw material, smelting, rolling, and etc. through the production and marketing integration information system of Keruidite. Engineer of each process then would integrate the individualized standard into operating methods and specific parameters for his equipment, sequentially to get the product with customer-preferred “individuality”.

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